Simple. Use a quality brand 3-inch tug 'em strap rated for over 30,000 lbs. Never a 2-inch with any rating. I think ARB makes some good ones, but, to my knowledge, most brands are comparable within the same strap width and rating.
Look for a 3-inch strap with lined loop-ends. The loop-end lining should be tough to protect the loop-end material from abrasion. You don't want hooks or clevises coming in direct friction contact with the nylon fiber.
For any connection not made to factory tow hooks, use very strong clevises. US made. Or Japanese, if they exist. And never connect two 30-foot straps together. That's a major rubber band effect accident waiting to happen.