[stepside454]

it depends on application for me, Im 40 yrs old, if that matters. Generally I prefer white letters in. I dont mind WLO....if there a name brand tire. I think it looks dorky to have off-brand tires with the white letters out. Its konda like clothes, you might see someone wearing NIKE, or Addidas, Tommy Hifiger, Abercrombe proudly displayed on there shirts(just an example) . But you wont see people displaying Payless, Faded Glory, or what ever off brand clothes.
Im sorta the same with car batterys & other stuff, if it doesnt say AC Delco, or Optima, Interstate etc, Id rather rip the tag off it if I can rather than it scream the words AUTOZONE or WAL-MART across it LOL.
BTW my BFG Radial T/as are WLI on mine both when I had ralleys & now with my Telestars, I like it. looks uncluttered to me.