If you wanted something like this-
http://gmcpauls.com/roll_pans1.htm
just go to the page you want, right click, select "properties" copy the address url and paste it into your reply.
If you want to change the way it reads like this-
Rollpans
the easiest way I know to do it is paste the link and click "preview post" so the system will automatically add the url tags. It'll look like this
{url}http://gmcpauls.com/roll_pans1.htm{/url}
change it so it looks like this
{url=http://gmcpauls.com/roll_pans1.htm}Rollpans{/url}
replace{} with[]
There are several ways to do the same thing, it just depends on what's easiest for you.