Looks like they're using an induction circuit to increase the "signal" that creates the spark. It's an interesting idea but I am not sure of the durability of the device. They may call it a pulsing unit, but it still takes the voltage from the coil, or coil-pack, and causes a spark to ignite the fuel/air charge in the cylinder.
I guess it will be up to someone on Speed Channel or DIY
to sort it out for us. I think a good old heads-up comparison is in order, but I don't have anything worthy or any means to do a scientific comparison.
If there's a way to convince some gearhead that there's a better way to spend money on an engine, there's gonna be someone out there finding a way to get their dollars.