[cjlinkster]

I think that it also depends on if you make a living from the truck. If I had to meet and pickup clients, I would have to have a very decent looking truck. Truck guys, such as member here, all think that old trucks are cool! However Joe public, may thank that an old truck is another type of sign.

Also for business owners, it would just be another write off for them to buy a new truck (easier to depreciate new items vs restored old).

That's not my situation though. Thankfully my truck is just for wheeling around on weekends. Cheap, old and functional trucks are alright with me.