Is this key tag from the dealer or from the assembly plant - The 1947 - Present Chevrolet & GMC Truck Message Board Network

black_sheep454 · 12-22-2011, 02:08 PM

So I know my truck is a one owner truck and that it was built in St. Louis Mo. The key ring has the original key punch outs on it and this tag.

Tag states
No. 54
Year 1971
Make GMC
Model ce25934
Color med bronze/w
Serial no. S119359
Code
Price

Form 22

Comfort-St. Louis,mo.

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FrankieD · 12-22-2011, 02:10 PM

Pretty cool & Rare find

**too much stuff** · 12-22-2011, 02:17 PM

I would say the tag is from a used car lot. The key knockouts are hard to say. I replaced the iginition in my 69 and those keys had knock outs on them also.

Longhorn Man · 12-22-2011, 02:17 PM

I would say dealership.
It's nothing but a guess, but When the cars/trucks are being shipped on the back of a big rig, the keys are in the ignition... no need to ID them. When the dealer gets the vehicles, they need to secure and identify the keys. Plus, the "Comfort" St Louis is probably a dealer name.
However, there seems to be little to no age/patena on the tag, while the key is fairly well worn. I'd guess Too Much Stuff hit the nail on the head. Either a used car lot, or a previous owner with too much time on his hands or a lot of vehicles.

black_sheep454 · 12-22-2011, 02:54 PM

I'd think used car lot too, but I know for a fact that this is a one owner truck. I've also searched for a dealer ship in St Louis with comfort as the name or in the name and found nothing. The tags not as nice as it looks in the pics but it is laminated.
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**RenoKeene** · 12-22-2011, 03:15 PM

I think it's real cool.

70-Shorty · 12-22-2011, 03:19 PM

I would guess the "comfort" line more would be from a printing company and that was a generic key tag used for inventory. It never got replaced with a "custom" key fob as many folks like to do...
Tim

black_sheep454 · 12-22-2011, 03:52 PM

That's a good point about the comfort being the company that made the tag, not a dealer. Just thought it to be odd that the truck was built in St Louis and the tag has St Louis on it.
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70-Shorty · 12-22-2011, 03:55 PM

some info on Comfort printing:

full story here:
http://www.bizjournals.com/stlouis/s....html?page=all
Comfort Cos. was founded in 1900 by Clarence Comfort with a letterpress and flatbed press. Hartley Comfort Sr. bought the company in 1939 after his father died.
S.G. Adams was founded in St. Louis as an office supply business in 1875 by Samuel G. Adams. Adams became the first manufacturer of license plates for buggies and later, automobiles. When the license plate business took off, it was Adams who approached federal prisons and asked them to allow inmates to make plates for him, according the company's Web site.
Comfort Printing & Stationery purchased S.G. Adams in 1959. Comfort Printing was a local competitor that specialized in printing. "We left the Adams name because it was so well-known," Comfort said.
The company's problems started in the mid-1990s when it began closing its 13 stores and withdrew from the retail market to go after the commercial market. The company closed its last retail store, at 10th and Olive streets downtown, in 1994.

Another casualty of the internet and Big Box Retailers...
Tim
PS good luck on your search. Pretty rare to see the punch outs still there.Nice find!

**too much stuff** · 12-22-2011, 06:34 PM

I have also seen similar tags used at body and mechanics shops.

mblackburnjr · 12-22-2011, 08:49 PM

It's very similar to the ones they use today. Anyone can buy them in bulk. You write on them and fold the laminate back over it and it self adheres. We used to have yellow ones at a chevy dealer where i worked.

black_sheep454 · 12-22-2011, 08:56 PM

Ya I know they are very similar to the ones now because I am a car dealer myself, was just wondering if there was something done like this when they left the plant.
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big_al_71 · 12-22-2011, 09:05 PM

similar tags that we use in all seven of our dealerships

**Already Gone** · 12-23-2011, 02:08 AM

I think "Comfort" was probably the company that made the tags. When I worked at the car lot you used to get the odd person ask you for some of those tags so they could tag their spare keys at home and I think if your truck is original that is how you ended up with the key tag.

fastwillie 696969 · 12-23-2011, 04:21 AM

dealership key tags from pre delivery inspection of new car arrivials .they go thur a check list and process the key code into the system and make tags according to the stock number

12-22-2011, 02:08 PM	#1
black_sheep454 Registered User Join Date: May 2011 Location: Lebanon, Mo. Posts: 1,315	Is this key tag from the dealer or from the assembly plant So I know my truck is a one owner truck and that it was built in St. Louis Mo. The key ring has the original key punch outs on it and this tag. Tag states No. 54 Year 1971 Make GMC Model ce25934 Color med bronze/w Serial no. S119359 Code Price Form 22 Comfort-St. Louis,mo. Posted via Mobile Device __________________ 1968 chevy lwb, getting ready to join forces with the 70 gmc 1970 gmc swb, getting ready to be a 68 chevy swb 1971 gmc lwb 2500 2wd Sierra Grande 1988 chevy 1-ton crew cab 2wd waiting for a 12v cummins

12-22-2011, 02:10 PM	#2
FrankieD Registered User Join Date: Jan 2011 Location: Gilberts IL. Posts: 2,488	Re: Is this key tag from the dealer or from the assembly plant Pretty cool & Rare find __________________ 94 k2500 EXCab Long Bed 350ci New Toy 95 K2500 Suburban New PlowTruck 454ci Support our Troops @ http://anyairman.com http://www.woundedwarriorproject.org/

12-22-2011, 02:17 PM	#3
too much stuff Roadtrip! Join Date: Feb 2003 Location: Grand Rapids MN Posts: 13,715	Re: Is this key tag from the dealer or from the assembly plant I would say the tag is from a used car lot. The key knockouts are hard to say. I replaced the iginition in my 69 and those keys had knock outs on them also. __________________ 67 gmc custom lwb dakota truck. Sold...And bought back 69 swb 4x4 project (in progress) 70 c-10 lwb texas truck 70 4x4/BB/bkts/posi/tach(retired) 70 swb (wifes) 70 jimmy camper 71 K-5 factory 2wd 71 cheyenne 4x4/tach/posi/ plow rig 71 Cheyenne20 BB, buckets, tach, tilt, 4 speed 72 jimmy CST wyoming rig 72 jimmy Colorado rig 72 lifted texas 4x4 3/4 ton burb 65 fury conv. 383/auto 65 chrysler 300 "L" 413 auto

12-22-2011, 02:17 PM	#4
Longhorn Man its all about the +6 inches Join Date: Jan 2001 Location: Hilliard Ohio Posts: 2,693	Re: Is this key tag from the dealer or from the assembly plant I would say dealership. It's nothing but a guess, but When the cars/trucks are being shipped on the back of a big rig, the keys are in the ignition... no need to ID them. When the dealer gets the vehicles, they need to secure and identify the keys. Plus, the "Comfort" St Louis is probably a dealer name. However, there seems to be little to no age/patena on the tag, while the key is fairly well worn. I'd guess Too Much Stuff hit the nail on the head. Either a used car lot, or a previous owner with too much time on his hands or a lot of vehicles.

12-22-2011, 02:54 PM	#5
black_sheep454 Registered User Join Date: May 2011 Location: Lebanon, Mo. Posts: 1,315	Re: Is this key tag from the dealer or from the assembly plant I'd think used car lot too, but I know for a fact that this is a one owner truck. I've also searched for a dealer ship in St Louis with comfort as the name or in the name and found nothing. The tags not as nice as it looks in the pics but it is laminated. Posted via Mobile Device __________________ 1968 chevy lwb, getting ready to join forces with the 70 gmc 1970 gmc swb, getting ready to be a 68 chevy swb 1971 gmc lwb 2500 2wd Sierra Grande 1988 chevy 1-ton crew cab 2wd waiting for a 12v cummins

12-22-2011, 03:15 PM	#6
RenoKeene Florida Edition Join Date: Oct 2010 Location: Fruitland Park, FL Posts: 4,022	Re: Is this key tag from the dealer or from the assembly plant I think it's real cool. __________________ 70 GMC Short Stepside "Rose"-An American Beauty: Factory 402/TH400, AM/FM, AC, Tilt, Tach, Buckets, Posi, PS, PB, 3-5 Drop, Complete Resto-Rod 67 C-20 Slant Back Wrecker "Mad Max" 67 C-10 Ratrod "Step-N-Wolf" 71 Serro Scotty Sportsman camper "Scotty" 97 LT1 Z28 "The Hornet" Link to more pics of "Rose" http://67-72chevytrucks.com/vboard/a...p?albumid=1684 Check out my "Cheap Tricks" thread and add to it if you can, lots of good info there. http://67-72chevytrucks.com/vboard/s...d.php?t=489394

12-22-2011, 03:19 PM	#7
70-Shorty Registered User Join Date: Jul 2010 Location: Ontario CA Posts: 317	Re: Is this key tag from the dealer or from the assembly plant I would guess the "comfort" line more would be from a printing company and that was a generic key tag used for inventory. It never got replaced with a "custom" key fob as many folks like to do... Tim __________________ Ontario CA•70 Chevy Shortbed Fleetside C-10 71 Chevy Longbed Fleetside C-20 (sold ) 63 Chevy II Nova SS 02 Ford F-150 Harley-Davidson supercharged 5.4 2000 Harley Roadking Hot Bike Baggers Mag Shoot http://s263.photobucket.com/albums/i...oot/?start=all some truck lettering & flame jobs http://www.flickr.com/photos/4950319...7602894916215/

12-22-2011, 03:52 PM	#8
black_sheep454 Registered User Join Date: May 2011 Location: Lebanon, Mo. Posts: 1,315	Re: Is this key tag from the dealer or from the assembly plant That's a good point about the comfort being the company that made the tag, not a dealer. Just thought it to be odd that the truck was built in St Louis and the tag has St Louis on it. Posted via Mobile Device __________________ 1968 chevy lwb, getting ready to join forces with the 70 gmc 1970 gmc swb, getting ready to be a 68 chevy swb 1971 gmc lwb 2500 2wd Sierra Grande 1988 chevy 1-ton crew cab 2wd waiting for a 12v cummins

12-22-2011, 03:55 PM	#9
70-Shorty Registered User Join Date: Jul 2010 Location: Ontario CA Posts: 317	Re: Is this key tag from the dealer or from the assembly plant some info on Comfort printing: full story here: http://www.bizjournals.com/stlouis/s....html?page=all Comfort Cos. was founded in 1900 by Clarence Comfort with a letterpress and flatbed press. Hartley Comfort Sr. bought the company in 1939 after his father died. S.G. Adams was founded in St. Louis as an office supply business in 1875 by Samuel G. Adams. Adams became the first manufacturer of license plates for buggies and later, automobiles. When the license plate business took off, it was Adams who approached federal prisons and asked them to allow inmates to make plates for him, according the company's Web site. Comfort Printing & Stationery purchased S.G. Adams in 1959. Comfort Printing was a local competitor that specialized in printing. "We left the Adams name because it was so well-known," Comfort said. The company's problems started in the mid-1990s when it began closing its 13 stores and withdrew from the retail market to go after the commercial market. The company closed its last retail store, at 10th and Olive streets downtown, in 1994. Another casualty of the internet and Big Box Retailers... Tim PS good luck on your search. Pretty rare to see the punch outs still there.Nice find! __________________ Ontario CA•70 Chevy Shortbed Fleetside C-10 71 Chevy Longbed Fleetside C-20 (sold ) 63 Chevy II Nova SS 02 Ford F-150 Harley-Davidson supercharged 5.4 2000 Harley Roadking Hot Bike Baggers Mag Shoot http://s263.photobucket.com/albums/i...oot/?start=all some truck lettering & flame jobs http://www.flickr.com/photos/4950319...7602894916215/

12-22-2011, 06:34 PM	#10
too much stuff Roadtrip! Join Date: Feb 2003 Location: Grand Rapids MN Posts: 13,715	Re: Is this key tag from the dealer or from the assembly plant I have also seen similar tags used at body and mechanics shops. __________________ 67 gmc custom lwb dakota truck. Sold...And bought back 69 swb 4x4 project (in progress) 70 c-10 lwb texas truck 70 4x4/BB/bkts/posi/tach(retired) 70 swb (wifes) 70 jimmy camper 71 K-5 factory 2wd 71 cheyenne 4x4/tach/posi/ plow rig 71 Cheyenne20 BB, buckets, tach, tilt, 4 speed 72 jimmy CST wyoming rig 72 jimmy Colorado rig 72 lifted texas 4x4 3/4 ton burb 65 fury conv. 383/auto 65 chrysler 300 "L" 413 auto

12-22-2011, 08:49 PM	#11
mblackburnjr collector of vintage rust Join Date: Apr 2004 Location: southern ohio Posts: 421	Re: Is this key tag from the dealer or from the assembly plant It's very similar to the ones they use today. Anyone can buy them in bulk. You write on them and fold the laminate back over it and it self adheres. We used to have yellow ones at a chevy dealer where i worked.

12-22-2011, 08:56 PM	#12
black_sheep454 Registered User Join Date: May 2011 Location: Lebanon, Mo. Posts: 1,315	Re: Is this key tag from the dealer or from the assembly plant Ya I know they are very similar to the ones now because I am a car dealer myself, was just wondering if there was something done like this when they left the plant. Posted via Mobile Device __________________ 1968 chevy lwb, getting ready to join forces with the 70 gmc 1970 gmc swb, getting ready to be a 68 chevy swb 1971 gmc lwb 2500 2wd Sierra Grande 1988 chevy 1-ton crew cab 2wd waiting for a 12v cummins

12-22-2011, 09:05 PM	#13
big_al_71 Registered User Join Date: Jun 2008 Location: South Florida Posts: 11,375	Re: Is this key tag from the dealer or from the assembly plant similar tags that we use in all seven of our dealerships __________________ Get your facts first, and then you can distort them as much as you please!!!!!. Sylvester's build thread >>>http://67-72chevytrucks.com/vboard/s...ht=big+rebuild

12-23-2011, 02:08 AM	#14
Already Gone 70+ ( Old Skool Club ) Join Date: Nov 2003 Location: Saskatoon, Saskatchewan ,Canada Posts: 9,108	Re: Is this key tag from the dealer or from the assembly plant I think "Comfort" was probably the company that made the tags. When I worked at the car lot you used to get the odd person ask you for some of those tags so they could tag their spare keys at home and I think if your truck is original that is how you ended up with the key tag. __________________ 1972 C10 Custom/Deluxe 613 Highlander 406/700R4 1999 White Tahoe LS 4x2 with Z56 Police Package 1992 K1500 GMC Suburban Members I have personally met: MusicMan70 - HeavyD - ChewyChevy67 - StingRay -71SWB4x4 - 67 Burb - DeadheadNM - too much stuff - bc65 - das601 " Circumsatances Do Not Change Responsibility " " The Sky is not the Limit, Your Mind is." Marilyn Monroe .. RIP Charlie Watts 1941 - 2021

12-23-2011, 04:21 AM	#15
fastwillie 696969 ~Rest In Peace~ Join Date: May 2005 Location: CALIFORNIA NOR CAL Posts: 9,707	Re: Is this key tag from the dealer or from the assembly plant dealership key tags from pre delivery inspection of new car arrivials .they go thur a check list and process the key code into the system and make tags according to the stock number __________________ is it fast ? it has a lighting bolt donut? B___H please, I can remove 90% of your so called "beauty" with a kleenex



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