Holley Red

[chickenwing]

Tried to give my truck some TLC last night. Installed a nice cannister style fuel filter a holley red fuel pump and a holley non-return fuel pressure regulator. Wanted to upgrade from the marine-grade carter electric fuel pump I had.
Installed the filter and pump outboard on the left frame rail ahead of the rear cab mount. That's right at a foot away from the saddle tank. Got everything buttoned up, started up the truck.... It died with no fuel pressure.
First thought was: Must need to be primed.
Second thought was: Damn, that's gonna suck when I run outta gas.
So, I loosened the battery cable(so I could turn off the pump quick when it did get fuel), took of the fuel line from the carb (1406), hit the key... STILL no fuel!
Ok, thought maybe I'm having a stupid attack and hooked up one of the components backwards. Of course the in/out marks are on top of the pump/filter bodies!! Had no mirror, had to remove em to check . Everything was installed properly.
Removed a fuel line from the pump outlet and a little bit of fuel exited the line/pump. Well maybe it's started working! Put it back on. Nope. Said screw it, it's gettin late and I gotta be at work at 05:00. Put the old pump back on in the same location I had the holley. It pressurized immediately. Since I installed a regulator it only came up to 3 psi. Drove her real gently to work this morning.
Any thoughts on what to do to make this thing work? All help appreciated.
Rich