2003 Beau James??

[BigRed]

I saw this truck at the Fort Worth Stock Show this past weekend. It's from a local dealer and said it was a Beau James. However, I haven't read or hears of GMC making a new one. Is this for real? I'm thinking it's not because it looks to me like they just added decals. You'll notice there's a decal across the windshield and small on on the base of the black cab extender. Unfortunately, I didn't get a chance to ask the dealer guy about the truck since I had to deal with a screaming child.