1972 Window Sticker

[saskred]

I wanted to post a picture of a carbon copy of a 72 window sticker that I found. I would have posted it on another window sticker thread but didn't want to resurrect super old threads.

So I have searched for everything I could find on here regarding "window stickers" for the 67-72 trucks, blazer, suburbans etc. as I am working on making reproductions of them. I've seen pics of the actual sticker but never the carbon copy that came attached behind them. I'm not absolutely sure - but I'm fairly confident that the dealer was meant to stick the top printed sheet in the window of the truck and the bottom carbon copy was likely kept inside the dealership for inventory records of trucks out on the lot.

As we know - many dealers for some reason didn't stick these in the windows of the trucks. But GM clearly made and sent them with each of the trucks. All vehicles at the time were required by law to have a window sticker with prices and options. But it looks like a lot of the time the stickers just weren't put in. Probably because dealers could get more money out of a truck sale without the facts posted on them. But that's just a guess.

Some people argue that these sheets are dealer invoices - but they aren't. The dealers didn't have access to the special print font that the factory was using to create SPID stickers and these window stickers. The GM factories always used the high speed printers with the exact same key font. If you do a search you will see that the dealer invoices are always typed up in very common typewriter fonts from the time or they were handwritten. Also - the dealer invoices look very different as well.

So Ive borrowed a pictured of a 72 window sticker that member CG posted a few years ago to (sort of) show where the carbon copy would be. In the first picture the high quality window sticker that goes in the truck is shown. In the second picture is a carbon copy window sticker which was ripped from behind and saved. I do think there was another layer in between these two which would have been an "ink sheet" that transferred the text to the carbon copy layer. I haven't been able to find one of those.

You can see that these were printed with a tractor feed printer based on the "tractor feed" holes on the right side of the pictures.

These aren't from the same vehicle - just examples. They are both the same size - just the pictures are sized differently. Also posting in the blazer thread in case those guys aren't checking the truck thread.

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