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Originally Posted by LT7A
Well, I guess our OP hasn't checked back in. Hope he does. Wouldn't want him waiting on that repro dash badge only to find out he's replaced the original with it. Good info Jocko. Invaluable and detailed help. I'll say thanks just in case he doesn't make it back to do so.
My impression is that the Bonanza package was essentially an assemblage of Silverado-like parts that were offered in a package to nice-up a Scottsdale without going full Silverado. Maybe based on what was available surplus-wise? Is that somewhere close to the truth?
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Bonanza was essentially a re-vamp of the 72 Special Promotional Packages (YG6,7,8), which included the famous 72-only plaid seats. These sort of things have traditionally been offered on trim levels that are just one above the basement... i.e. Custom Deluxe (one step up from the base "Custom" in 72), and Scottsdale in the squares (one step up from the base level "Custom Deluxe" once Scottsdale was introduced). So, you're right, it was a way of offering a buyer a nice group of upgrade options for a reasonable cost, just like the special promo packages did in 72. Bonanza, was also somewhat of a head nod to the Chevrolet-associated marketing in the popular Bonanza series, which stretched back into the 60s. Hoss would be proud! I've always liked the promotional and special edition stuff like the Highlanders, Bonanzas, mod bods, etc etc.
https://www.youtube.com/watch?v=RyKg7nzQFmo