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#1 |
More Cowbell....
Join Date: Mar 2004
Location: Puckett, MS
Posts: 3,569
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Chevy Duty is changing names
I just got an e-mail from Chevy Duty about the name change. The e-mail is copied below.
Dear Eric, As a truck restorer you know what it means to make modifications to make something better. That's what we're now doing with our company. Recently General Motors asked Chevy Duty to discontinue using 'Chevy' in its name. We looked at this requested change as a starting point to not only change the name, but change other parts of our business as well. We want to make the restoration experience better for you, our customer. We're excited to announce that in a few weeks, Chevy Duty will become Classic Parts of America. With Classic Parts of America you'll still get the greatest selection of parts, pricing and service for your truck restorations. And, we're improving processes so you'll get your orders more efficiently. Look for the new Classic Parts of America logo on our website and future catalogs. And remember... The name may change but our commitment to serving you never will. Thanks, Mark Jansen President Classic Parts of America
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There once was a member from Puckett.....Who ( fill in the blank blank blank ) bucket |
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#2 |
More Cowbell....
Join Date: Mar 2004
Location: Puckett, MS
Posts: 3,569
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Re: Chevy Duty is changing names
Here is a screen shot of the actual e-mail....
What next?? Will they attack "Chevy Chase" and ask him to change his name to Bob Chase? And even that won't work....Chase Bank will want him to change his last name also. So, National Lampoons will have new movies featuring Bob Persue (Get it...persue means the same as chase !!!)
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There once was a member from Puckett.....Who ( fill in the blank blank blank ) bucket Last edited by Putter; 03-24-2006 at 10:51 AM. |
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#3 |
Resident Curmudgeon
![]() Join Date: Dec 1999
Location: NH
Posts: 6,664
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Re: Chevy Duty is changing names
You need to understand that a "Brand" and "Branding" are the most important and expensive intangible assets that any company has. It takes years to build, days to diminish. A company has every right to protect that brand and maintain exclusivity to it, so they and they alone control it's "destiny".
Now granted Chevy Duty probably did nothing but bring positive things the the "Chevy" brand. But who is to say that at some point they would not have tarnished it, say through being sold to less scrupulous owners? I know to some this action might seem petty and unwarranted, but looking at the big picture, it only makes sense.
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Currently on or near the homestead: 67 Chevy SWB 2WD stepside 350/3 on tree (Pat's) 67 GMC SWB 2WD Fleet 402/auto (Brian's under construction) 67 Chevy 3/4 ton 2WD 402/auto (Business Hauler) 67 Chevy 1 ton dually 2WD 396/4 speed (Former business hauler, Needs TLC) 68 Chevy 1/2 ton Suburban 2WD 250 six/3 on tree (Brian's Needs TLC) 70 Chevy 3/4 ton 4WD 350/4 speed (Pat's - Disguised as a 68 GMC) 71 Chevy SWB stepside (Crushed by tree - parts donor) 72 Chevy 3/4 ton 4WD (Parts donor) 72 Chevy 3/4 ton 4WD Suburban (Parts Donor) 72 GMC 3/4 ton 4WD 292 six/4 speed (Mine - Disguised as a 67 GMC) 81 GMC 4WD Dually Dump Body 350/4 speed (Business Hauler) 82 Camaro Z/28 355/Super T-10 (Pat's toy) 93 Caprice 9C1 (Brian's Cop Car) 02 Toyota Camry (Reliable but a souless steel and plastic hulk) 2011 2SS RS Camaro M6 Factory Hurst Shifter ![]() Maybe I need to sell some of this crap ![]() Yet another Bozo with a sawz-all Last edited by CPNE; 03-24-2006 at 11:37 AM. |
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#4 |
Special Order
![]() ![]() Join Date: Nov 2004
Location: Mt Airy, MD
Posts: 85,858
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Re: Chevy Duty is changing names
Alright,now it`s Whatever Duty.Are they allowed to use pictures of the trucks to represent themselves?Oh sorry,that`s next.I guess I`ll go out and drive My Truck That Was Made By Chevy to the job now.I used to call it my Chevy Truck.
www.67-72trucksthatweremadebygm.com
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"BUILDING A BETTER WAY TO SERVE THE USA"......67/72......"The New Breed" GMC '67 C1500 Wideside Super Custom SWB: 327/M22/3.42 posi.........."The '67" (project) GMC '72 K2500 Wideside Sierra Custom Camper: 350/TH350/4.10 Power-Lok..."The '72" (rolling) Tim "Don't call me a redneck. I'm a rough cut country gentleman" R.I.P. ~ East Side Low Life ~ El Jay ~ 72BLUZ ~ Fasteddie69 ~ Ron586 ~ 67ChevyRedneck ~ Grumpy Old Man ~ |
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#5 |
Registered User
![]() Join Date: Feb 2004
Location: Idaho
Posts: 4,034
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Re: Chevy Duty is changing names
What a bummer, I think that it is all a crock, Oh well, good to know the new name change, I won't wonder who the heck they are
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"Remember, They can Kill You, but they can't eat You, That's against the law!!!!!!!!!" |
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#6 | |
Registered User
Join Date: Sep 2005
Location: Smith Mountain Lake Virginia
Posts: 1,537
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Re: Chevy Duty is changing names
Quote:
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"A cat will almost always blink when hit between the eyes with a ball peen hammer" (you don't always have to state the obvious) Wear your PPE! You can eat with false teeth but you can't see with a false eye. 1959 Studebaker Silverhawk 350/400 1972 C10 L6 3OTT 2005 F350 - Built - whew! |
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#7 |
SKINNY TIRES RULE!
Join Date: Sep 2001
Location: Bothell, WA
Posts: 11,049
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Re: Chevy Duty is changing names
I'm actually surprised they were able to use that name from the start. The name could imply that they are a division chevrolet.
The issue is that Chevy Duty is doing business in the same area of business as Chevrolet. This is a huge brand liability for Chevrolet. Should Chevy Duty gain a poor reputation, it could reflect poorly on Chevrolet. intentionally or not, Chevy Duty has postitioned themselves to appear to be a related company. They also use the Chevy Bowtie logo as part of their logo. This is a registered trade mark and Chevrolet should do everything they can to control their brand image. As a designer who often developes and maintains brands for large corporations, I completely agree with Chevy's position on this subject. It is unfortunate for Chevy Duty, but that is why there are professionals who name companies, develop brands, design logos and research trademarks to avoid situations like this. I'm sure Chevy Duty started as a small company, but they are one of the larger players in the sales and distribution of chevrolet reproduction part now and this is unfortunately a growing pain for them. On the bright side, this is a huge marketing and PR opportunity for them. Look what interest one email has generated on in a forum of their target audience.
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bouncytruck 1972 K5 The Hauler 1994 K1500 Suburban The Daily2010 Kia Soul Wife's Ride2014 Fiat 500L |
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#8 |
Registered User
Join Date: Jul 2005
Location: DFW
Posts: 463
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Re: Chevy Duty is changing names
Happens all the time, and it's frickin rediculous. If it ever happened to one of my small businesses, I would be very insulted personally, but in the end it's just business and what I care about is making money.
It's just irritating that a company that big (and that is in danger of going bankrupt, lol, who obviously has bigger problems) takes time out of it's day to worry about such a petty issue IMO. Talk all you want about Chevy Duty positioning themselves with Chevrolet/GM etc. Not even a retard would assume that the two are related entities. It's a technicality that a huge company is choosing to dwell on. Sure, it's their right, but come on. Last edited by mplex2000; 03-24-2006 at 04:20 PM. |
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#9 |
SKINNY TIRES RULE!
Join Date: Sep 2001
Location: Bothell, WA
Posts: 11,049
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Re: Chevy Duty is changing names
All that big company cares about is making money too. How would you feel if someone opened a business with your name. Perhaps that business is the most upstanding business and may have an onslaught of unhappy customers. By name only, your image may be tarnished as well.
Chevy Duty probably shouldn't have used anothers company's identity as a part of their name. Not long ago, Starbucks was making a lady change the name of her latté stand because it was too similar to their name. The stand, named "Sam Bucks" seemed innocent enough at first. The gals name is Samantha Buck. After watching the story closer, it was clear that she was trying too make her coffee shop logo look like Starbucks as much as possible. Since her stop was located in the Pacific Northwest, they felt that tourist may think that it was a Starbucks. Most likey, this was a bit extreme and unnecessary, but they felt that she could tarnish their image by serving inferrior coffee. I'll agree that sometimes it does get out of hand, but in the end, it is business.
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bouncytruck 1972 K5 The Hauler 1994 K1500 Suburban The Daily2010 Kia Soul Wife's Ride2014 Fiat 500L |
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#10 |
SWB 4X4 CLUB
Join Date: Feb 2005
Location: PA
Posts: 1,088
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Re: Chevy Duty is changing names
When I was younger there was a local band that called themselves Badwrench. I would go from bar to bar to see them perform. I even seen them at the beach at ocean city maryland.
It seemed that at the height of the bands popularity the Goodwrench boys stepped in and made the change their name or suffer the consequences. They changed their name to Stepped ON. Jason Last edited by jay_shy; 03-24-2006 at 04:48 PM. |
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#11 |
Registered User
Join Date: Feb 2006
Location: Republic of California
Posts: 345
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Re: Chevy Duty is changing names
Remember McDougals in that Eddie Murphy Movie?
![]() He should've complained to the media and got some free publicity in the News. But a new name is good, now he can expand into other markets like Year One did.
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'67 C10 Short Stepside 5.0TPI/700R4 |
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#12 |
Born To Lose Club
![]() Join Date: Feb 2003
Location: Calgary, Alberta/Oxenden, Ontario, Great White North
Posts: 13,306
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Re: Chevy Duty is changing names
Ya I got that E-mail. Actually I'm surprised I even got one I've only purchased from them once in 5 years and it was under $75 dollars
![]() I agree with Bouncytruck tho that this is a huge marketing and PR opportunity for them. Tho it may suck at first, I realize half the reason I was able to find them so easy on the net was that they had "Chevy" in thier name.
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Brian Smith ![]() 1969 Chevrolet K10 LWB Fleetside - Proud Owner For 20 Yrs - 1 of 208 Built & Sold In Canada! - 283 V8/350TH/NP208, 2" All Spring Lift, 32" Good Year MT/R's. 1972 GMC K2500 Custom LWB Fleetside - Proud Owner For 2 Yrs - 1 of 571 Built & Sold In Canada! - 350 V8/SM465/NP205, 4” Rough Country Lift, 33” Interco TSL Thornbirds 2007.5 GMC Sierra SLE 2500HD 4x4 - Proud Owner For 15 Yrs - 6.6L V8 Duramax Diesel/Allison 1000, 2" Lift, 33" Mickey Thompson MTZ's. 2008 Yamaha Raptor 700r - Proud Owner For 13 Yrs - ITP Mud Lites. 2015 John Deere 1025R - Proud Owner For 6 Yrs - 24HP Diesel/H120/54D/260B/SB1154. |
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#13 | |
Short, Fleet, Slammed, V8 Club
Join Date: Mar 2006
Location: Kingsport,TN
Posts: 450
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Re: Chevy Duty is changing names
Quote:
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#14 |
Registered User
Join Date: Jun 2005
Location: Gulfport Mississippi
Posts: 364
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Re: Chevy Duty is changing names
I started compiling a list of individuals with the name "Don" to file a class action suit to force all individuals present, past, and future to have their names changed, including tombstones.
So PM me if your name is Don. Please include your current address, telephone number, work number, cell phone number, address of employment, social security number, driver's license number, and a credit card number. Thank You ![]() JKR
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****Have you ever danced with the devil in the pale moonlight....I ask that of all my prey**** 68' C10 Short Step (rebuilding as we speak) 72' Custom Camper (wrecked, parting out) 79' C10 Fleet (rough, parting out) 97' C1500 Short Step Custom (DD) 97' Kawaski VN800a Customized 99' Z71 Silverado 04' Suzuki Volusia |
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#15 |
Short, Fleet, Slammed, V8 Club
Join Date: Mar 2006
Location: Kingsport,TN
Posts: 450
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Re: Chevy Duty is changing names
Now that was funny.
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#16 | |
Old Skool Club
![]() Join Date: Jun 2001
Location: Benton, AR "The Heart of Arkansas"
Posts: 10,880
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Re: Chevy Duty is changing names
Quote:
I didn't ever think that Chevy Duty had anything to do with Chevrolet Motor Division of General Motors, but since GM is having such problems with money and such, I guess they had to find a way to make some money. Classic Parts of America....not too bad. Doesn't have the cache that Chevy Duty has, but we'll adjust. Hey, it's still Chevy Duty, as far as I am concerned. Radio Shack made Auto Shack change their name because of the word "Shack". We had a Shack Barbeque in Little Rock. I don't remember The Shack making Radio Shack drop "shack". Now, we have Shaq to contend with....so, maybe Auto Shaq.....yeah, that's the ticket....
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Member Nr. 2770 '96 GMC Sportside; 4.3/SLT - Daily driven....constantly needs washed. '69 C-10 SWB; 350/TH400 - in limbo The older I get, the better I was. |
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#17 |
Senior Member
Join Date: Nov 2005
Location: northwestern wi
Posts: 2,111
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Re: Chevy Duty is changing names
look out GMC Paul you may be next
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common sense isn't so common anymore |
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#18 |
Registered User
Join Date: Feb 2006
Location: Republic of California
Posts: 345
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Re: Chevy Duty is changing names
I always laugh at that little legal notice on the back of the menus at Chevy's restaurants stating that they are in no way related to Chevrolet Motors.
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'67 C10 Short Stepside 5.0TPI/700R4 |
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#19 |
Senior Member
![]() Join Date: Jan 2004
Location: Olathe KS (Greater Kansas City MO Area)
Posts: 2,070
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Re: Chevy Duty is changing names
Ask Joe's Junk about the name change. I think there is more to it.
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#20 |
Registered User
![]() Join Date: Jan 2001
Location: Jackson, New Jersey
Posts: 1,560
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Re: Chevy Duty is changing names
ive never ordered from or emailed chevy duty so how did they get my email to send me this notice.
the only place i can think of is here some how. im not a member of any other sites that deals with trucks either not a big deal. i dont mind an email from them, but i am curious
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2004 Silverado 2500HD Crewcab 4x4 2000 TOYOTA 4RUNNER 1971 CHEYENNE LWB (THE LOVE SHACK) 1967 c-10 lwb (THE FARMERS DAUGHTER) Last edited by jc; 03-24-2006 at 09:57 PM. |
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#21 |
Sleep-Deprived
Join Date: Sep 2002
Location: Tulsa, Oklahoma
Posts: 445
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Re: Chevy Duty is changing names
I have to agree with bouncytruck on this - nobody likes the legal stuff, but if it was me trying to protect designs, licensing the name, intellectual rights and so forth, it has to be. There is a large aftermarket for these trucks, and probably cars to, that, if GM was smart, they would have continued making parts, or brought them back. It would take quite a bit of research on their part to know what the market is and what parts to start remanufacturing, but the retired GM workers might be better off.
There are other vehicle makes that are doing a very good business by selling their parts (that were NLA a few years ago). I really hope this is the direction Chevy is headed with this, and not just going after small businesses for the heck of it. What does this have to do with the artist formerly known as Chevy Duty? I don't know, but I sure would ask GM before starting an automotive parts business with the name Chevy or Chevrolet in it.
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1971 K/10 Long Fleetside 350/350 - 6" Lift 1969 C/10 SWB 292 - Sold It |
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#22 |
Special Order
![]() ![]() Join Date: Nov 2004
Location: Mt Airy, MD
Posts: 85,858
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Re: Chevy Duty is changing names
Last time I checked at the Chevrolet(TM) parts counter for parts from 30+ years ago,all I got was either "deleted" or was offered a "suitable replacement" from a later model.About 15 years ago,they said I could still get a 69-72 steering wheel,but only in black.I got all excited and ordered five.Went to pick them up,opened up one box,and said,"what`s this?This one`s wrong!"Then`we saw all PNs were the same.They were all late 80s steering wheels.They were pretty upset when I said I didn`t want them,"I wanted Genuine Chevrolet Parts for a`72,not an`86.Keep`em."
I don`t think any obsolete parts vendor is in the same bussiness as GM. When I first got my factory-ordered`92 GMC K3500 SRW I was all excited.I felt like a ordered a truck that was a rare model and in time,be comparable to my older rarer trucks(14 years old,now).It`s loaded,yet I got the factory to make an exception and build it in a fleet color,Woodland Green.I`m sure it`s the only truck like it.Anyway,I was doing a job on Green Mountain Circle and thought it would be cool to change my company name to Green Mountain Corporation or Construction and abreviate it to GMC.It doesn`t stand for General Motors Corperation.I always wondered how companies could own initials when they could stand for thousands of words.In my mind,if it`s a totally unrelated business,there`s no relation.Does USA Today own USA?I doubt the founding fathers had the foresight(as ingenious as they were)to trademark those initials.In fact,they probably had the forsight that the initials would be spread freely around the world by anyone that wanted to and would be very proud to see what an icon it has become.On the other hand,I think they`d be ashamed to see what`s become of some corperate interpretations of their work of wonder called The Constitution.
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"BUILDING A BETTER WAY TO SERVE THE USA"......67/72......"The New Breed" GMC '67 C1500 Wideside Super Custom SWB: 327/M22/3.42 posi.........."The '67" (project) GMC '72 K2500 Wideside Sierra Custom Camper: 350/TH350/4.10 Power-Lok..."The '72" (rolling) Tim "Don't call me a redneck. I'm a rough cut country gentleman" R.I.P. ~ East Side Low Life ~ El Jay ~ 72BLUZ ~ Fasteddie69 ~ Ron586 ~ 67ChevyRedneck ~ Grumpy Old Man ~ Last edited by special-K; 03-26-2006 at 08:45 AM. |
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#23 |
Sleep-Deprived
Join Date: Sep 2002
Location: Tulsa, Oklahoma
Posts: 445
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Re: Chevy Duty is changing names
"Last time I checked at the Chevrolet(TM) parts counter for parts from 30+ years ago,all I got was either "deleted" or was offered a "suitable replacement" from a later model.
I don`t think any obsolete parts vendor is in the same bussiness as GM." _________________________________________________________________ For "the longest lasting trucks on the road" you'd think parts wouldn't be obsolete before the vehicle even become considered a "classic" though, would you? ![]() If you don't sell auto parts or use the GMC logo/emblem for your company name I don't think there'd be a problem using the initials G.M.C.? Don't know for sure... but I'd say there are plenty of companies using GMC initials that are within the law? Sounds like a good name for a landscaping/lawn business or something GMC - Green Mountain Circle or better yet Green Mountain Care
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1971 K/10 Long Fleetside 350/350 - 6" Lift 1969 C/10 SWB 292 - Sold It |
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#24 |
English Chevy Owner
Join Date: May 2002
Location: Shropshire, UK/ Lot, France
Posts: 1,848
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Re: Chevy Duty is changing names
Land Rover and Rover did this in the UK a few years back, forced all the non franchised specialist that had used Rover and Rover in their business names to change them or they would sue. P*ssed a whole lot of people off, people that had supported their products for years, many of which as you say, were way past being current models and no longer supported by the company themselves. Not that it did the now defunct Rover any good!
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Phil '67 C10 long fleet. 350/TH350, 4 bbl Carter, K&N, Dual exhaust, loads of stuff coming soon 2001 S10 Blazer Daily Driver, bone stock 4 door 4x4 with manual transmission |
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#25 |
Still Green but learning
Join Date: Nov 2004
Location: Central NC
Posts: 1,895
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Re: Chevy Duty is changing names
I am sure someone got paid on this one.
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-- Cory 71 Cheyenne 10 - SWB, 350, "3 on the tree" AC cab 07 Suburban LTZ 4x4 2010 Acura TL 98 Mastercraft "FrankenStar" 225 27253 UPS/USPS IIOY....nope never was |
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