OT- What do you think of this logo...... - The 1947 - Present Chevrolet & GMC Truck Message Board Network

Zumo · 01-26-2004, 05:40 PM

I would like to design Hot Rods one day so I am trying to come up with a logo and wanted to get opinions:

Can you tell what is says? Mybe I need to change the type.

MMGOODIE · 01-26-2004, 05:46 PM

I think that is a killer looking logo but the colors of the letters blend too much. I am not to sure what the very first letter is. Maybe just cool off the black a little. But other then that...very nice.

72c10step · 01-26-2004, 05:47 PM

I can tell what is says, but it takes a little work. You might want to change to a slightly easier to read font, but try to keep the style. I think it looks pretty cool.

Zumo · 01-26-2004, 05:50 PM

I know, the font looks col with out all the affects but I think it's just a little hard to read. I might leave the "Hot Rod" inthe middle the same but change up to rest.

MrShelley · 01-26-2004, 05:55 PM

A little hard to read. I do like the Maltese cross and pistons...very West Coast Choppers inspired it seems.

After looking at some of the work on your website, I have to say keep working on it...I KNOW you can do better. You do very good work and I should know, I'm a graphic artist too!

MMGOODIE · 01-26-2004, 06:05 PM

just a little gray. No matter what i did the "Z" is still pretty hard to figure out.

**BOSS** · 01-26-2004, 06:05 PM

I'm with everyone else with the fonts,other than that i think it looks great!!!

**Yukon Jack** · 01-26-2004, 06:16 PM

I think the background is awesome, but I have always had difficulty reading that type of font.

onetoncrewcab · 01-26-2004, 07:10 PM

I gotta disagree. It is too busy for me. Too much to look at for one time and too hard to read. For one, I think the Maltese cross is too connected with WCC and it will appear you are trying to ride their coattails.
MJ

Zumo · 01-26-2004, 07:21 PM

Quote:

Originally posted by 1TonCrewCab
I gotta disagree. It is too busy for me. Too much to look at for one time and too hard to read. For one, I think the Maltese cross is too connected with WCC and it will appear you are trying to ride their coattails.
MJ

The Maltese Cross has actually been around the biker community for a years. The reason I want to use it is the association to the RAT ROD style. But I will agree with you about people associating it with WWC. Only because of TV. People that were not into choppers and such are now all into that. You know most of those folks didn't even know who Jesse james was until they saw him on the Discovery Channel. Just goes to show the power of the media.

BILELL · 01-26-2004, 07:24 PM

I GO ALONG WITH 1 TON CREW CAB,GREAT DESIGN ,BUT A LITTLE TO BUSY.

1971 LONGHORN
1969 LONGHORN
1970 STEPSIDE
1972 FLEETSIDE TO LIST A FEW
STILL LOOKING FOR A NISE 67-72 1 TON

NAMASTE

BILELL · 01-26-2004, 07:28 PM

I KNOW BETTER , IT SHOULD BE NICE

*67Fleetsidedream* · 01-26-2004, 08:02 PM

What is it supposed to say? TOO HARD TO READ...... What is that bottom word?

69_hafton · 01-26-2004, 09:44 PM

I agree with the comment about readability. Quick
recognition and readability are big in logo
design/brand identity.

I like the placement of Hot Rod, but I'd
work on Zumografx. You could stray from the
box stock font and design you're
own "Z". Might consider
deleting "design" and do

Zumo
Hot Rod
Grafx

Anyway, just some suggestions. I hope I'm not coming
off wrong by saying all of this.

Oh, wait, I can barely make out what my avatar says

onetoncrewcab · 01-26-2004, 09:47 PM

I agree, the Maltese cross has been around along time. I remember it as a kid back in the late 60s and early 70s. But I think it got too commercialized with Discovery channel and Jesse James to be of much original use. I like the design though. It just needs to be toned down somehow.

As long as we are OT in this thread, speaking of the media, did you know the swatzika was actually an old Indian symbol that meant good luck? The was back in the late 1800s or early 1900s. After Hitler got it and the media started broadcasting it, is when it got its bad name. There is your history lesson.

MJ

**FRENCHBLUE72** · 01-26-2004, 09:52 PM

I have a hard time reading it and if I saw 32 chevy done up rat rod style that was b!tchin looking I would want to know what shop produced the car with out having to chase down the owner... Killer logo though...

lukecp · 01-26-2004, 10:02 PM

I think it looks sweet.

Hard to read the actual name of the shop though, and it does look WCC-inspired

jeffbo · 01-26-2004, 10:33 PM

Quote:

Originally posted by 1TonCrewCab

As long as we are OT in this thread, speaking of the media, did you know the swatzika was actually an old Indian symbol that meant good luck? The was back in the late 1800s or early 1900s. After Hitler got it and the media started broadcasting it, is when it got its bad name. There is your history lesson.
MJ

Again, OT but I had always heard that the swastika was actually a symbol originally used by Christian warriors during the Holy Crusades. I did a little research and found out that the symbol was almost universal, showing up in almost every contient, among a variety of religions and cultures, including American Indians, Vikings, Celts, Romans, Christians, Hindus, etc.

onetoncrewcab · 01-27-2004, 12:01 AM

Quote:

Originally posted by jeffbo

Again, OT but I had always heard that the swastika was actually a symbol originally used by Christian warriors during the Holy Crusades. I did a little research and found out that the symbol was almost universal, showing up in almost every contient, among a variety of religions and cultures, including American Indians, Vikings, Celts, Romans, Christians, Hindus, etc.

Interesting. I've read a little bit about the Crusades but do not remember seeing anything about the swastika. I did not do a great deal of research on this either obviously.
Thanks. I learned a little something new today too!

MJ

rodnok1 · 01-27-2004, 12:12 AM

Maybe tone the swastika down so you can read the words easier.

Zumo · 01-27-2004, 11:09 AM

Thanks for all the comments guys. I am not affraid to get critisizm(sp). That's what makes you better. I am definatly going to change up the "Zumografx" ansd "Design" text up so it can be read better.

Gene · 01-27-2004, 12:20 PM

Looks cool, I agree on the font change though. I couldnt read what it said.

Hey Zumo, is that your truck in your avatar? Got any more pics of it? I think it looks cool, kinda like an old 50's hot rod truck. I especially like the wide whitewalls and the red rims.

gotmud · 01-27-2004, 12:29 PM

Once you get it tweaked to the way you want it send me one and Ill display it on my truck window. It looks real KUL!

Blaz-air · 01-27-2004, 01:21 PM

Hey Zumo, nice start. Just some ideas that are running thru my head about your design. The first thing that comes to mind it the statement "The reason I want to use it is the association to the RAT ROD style." Now I love the rad rod style, look, and lifestyle but these guys done pay to get their rods designed. So if it where me I would move to a more streamlined "DESIGNED" look. The Maltese cross thing is just to played out. The one thing that they taught me in design school was "READABILITY, READABILITY, READABILITY". Start off and design it in just black and white with grayscales. If it looks good in black and white it will always look good in color. Ditch those fonts and work on some more non-fancy fonts. Get your point across in how you set up the font to interact with your mark. This may have all been a little harse if your plan is to build hot rods, but if you are going to design them (put your ideas and thoughts down on paper or screen) then I think that you need to reflect that. I know that you do a lot of photoshop work (I have been to your site quite a few times) I know that you photoshop as well. So if you are going to design vehicles that throw something out there that will represent what you DO. I dont know. I think I might be rambling now. Anyway good start. Oh yeah, always start on paper if at all possible and then use the computer as your tool to produce you idea. Sometime when you sit infront of these things you can become a slave to their lack of creativity. Oh yeah and by the way I am the Design Director in our art Department so just take my babblings for what they are worth. Getting off my soap box.

Wow I think this is my longest post here ever.

Later
Carter

Zumo · 01-27-2004, 06:04 PM

No no, not rambling at all. I have not had any formal training besides art classes in High school, and that was 12 years ago. My plan is an "In the long run.." I still need to learn how to draw perspective drawings and all that or really just practice more. I am going to start school this spring hopefully but I can not afford to go to a design school so I'll be attending my local community college to work toward a design degree. Right now I am the graphic artist for the Marketing Dept for a large insurance company. Thanks for the advice that is what I am looking for.

01-26-2004, 05:40 PM	#1
Zumo Hot Rods For Life Join Date: Sep 2001 Location: Waxahachie, TX Posts: 3,305	OT- What do you think of this logo...... I would like to design Hot Rods one day so I am trying to come up with a logo and wanted to get opinions: Can you tell what is says? Mybe I need to change the type. __________________ 1968 C10 LWB **SOLD* Andy Viva Los Bicicletas! Los Muertos Custom Bicycles Last edited by Zumo; 10-04-2007 at 10:08 PM.

01-26-2004, 05:46 PM	#2
MMGOODIE I love doing it topless Join Date: Oct 2003 Location: MossyRock, WA Posts: 493	I think that is a killer looking logo but the colors of the letters blend too much. I am not to sure what the very first letter is. Maybe just cool off the black a little. But other then that...very nice. __________________ Mikey "If you can read this, thank a teacher; If you are reading it in English, thank a soldier."

01-26-2004, 05:47 PM	#3
72c10step WHYBYNU when old will do? Join Date: Jul 2003 Location: Loudon, NH Posts: 876	I can tell what is says, but it takes a little work. You might want to change to a slightly easier to read font, but try to keep the style. I think it looks pretty cool. __________________ -72 Chevy C10 Stepside -2002 Chevy Silverado 2500HD 4x4 -1984 Jeep CJ7 -1995 Polaris XCR600 Custom -2003 Honda 300ex

01-26-2004, 05:50 PM	#4
Zumo Hot Rods For Life Join Date: Sep 2001 Location: Waxahachie, TX Posts: 3,305	I know, the font looks col with out all the affects but I think it's just a little hard to read. I might leave the "Hot Rod" inthe middle the same but change up to rest. __________________ 1968 C10 LWB **SOLD* Andy Viva Los Bicicletas! Los Muertos Custom Bicycles

01-26-2004, 06:05 PM	#6
MMGOODIE I love doing it topless Join Date: Oct 2003 Location: MossyRock, WA Posts: 493	just soften the black with some gray just a little gray. No matter what i did the "Z" is still pretty hard to figure out. Attached Images __________________ Mikey "If you can read this, thank a teacher; If you are reading it in English, thank a soldier."

01-26-2004, 05:55 PM	#5
MrShelley Too Many Clubs Club Join Date: Jul 2003 Location: Kilgore, Texas Posts: 443	A little hard to read. I do like the Maltese cross and pistons...very West Coast Choppers inspired it seems. After looking at some of the work on your website, I have to say keep working on it...I KNOW you can do better. You do very good work and I should know, I'm a graphic artist too!

01-26-2004, 06:05 PM	#7
BOSS Just here to help Join Date: Jan 2002 Location: Norwood,Mo Posts: 3,893	I'm with everyone else with the fonts,other than that i think it looks great!!! __________________ Support our site Norwood Survivor

01-26-2004, 06:16 PM	#8
Yukon Jack Post Whore Join Date: Feb 2000 Location: Rose Hill, KS, USA Posts: 12,684	I think the background is awesome, but I have always had difficulty reading that type of font. __________________ 1970 Blazer with a 400 sbc and 4" lift 1980 Pontiac Trans Am, 455 Oldsmobile 2012 Kawasaki Concours 14

01-26-2004, 07:10 PM	#9
onetoncrewcab One of my kids. Cute eh? Join Date: Oct 2001 Location: Mitchell, SD Posts: 1,286	I gotta disagree. It is too busy for me. Too much to look at for one time and too hard to read. For one, I think the Maltese cross is too connected with WCC and it will appear you are trying to ride their coattails. MJ __________________ If a kid asks where rain comes from, I think a cute thing to tell him is “God is crying.” And if he asks why God is crying, another cute thing to tell him is “Probably because of something you did. John 3:16 2006 Chevy HHR 2000 Dodge Durango 1985 Jeep CJ-7 1970 Chevy Pickup

01-26-2004, 07:24 PM	#11
BILELL Registered User Join Date: Feb 2003 Location: WESTERN NORTH CAROLINA Posts: 66	LOGO I GO ALONG WITH 1 TON CREW CAB,GREAT DESIGN ,BUT A LITTLE TO BUSY. 1971 LONGHORN 1969 LONGHORN 1970 STEPSIDE 1972 FLEETSIDE TO LIST A FEW STILL LOOKING FOR A NISE 67-72 1 TON NAMASTE

01-26-2004, 07:28 PM	#12
BILELL Registered User Join Date: Feb 2003 Location: WESTERN NORTH CAROLINA Posts: 66	LOGO I KNOW BETTER , IT SHOULD BE NICE

01-26-2004, 08:02 PM	#13
67Fleetsidedream Wiseass secured himself a BAN Join Date: Nov 2000 Location: MOON!!! Posts: 2,282	What is it supposed to say? TOO HARD TO READ...... What is that bottom word?

01-26-2004, 09:44 PM	#14
69_hafton Sleep-Deprived Join Date: Sep 2002 Location: Tulsa, Oklahoma Posts: 445	I agree with the comment about readability. Quick recognition and readability are big in logo design/brand identity. I like the placement of Hot Rod, but I'd work on Zumografx. You could stray from the box stock font and design you're own "Z". Might consider deleting "design" and do Zumo Hot Rod Grafx Anyway, just some suggestions. I hope I'm not coming off wrong by saying all of this. Oh, wait, I can barely make out what my avatar says __________________ 1971 K/10 Long Fleetside 350/350 - 6" Lift 1969 C/10 SWB 292 - Sold It

01-26-2004, 09:47 PM	#15
onetoncrewcab One of my kids. Cute eh? Join Date: Oct 2001 Location: Mitchell, SD Posts: 1,286	I agree, the Maltese cross has been around along time. I remember it as a kid back in the late 60s and early 70s. But I think it got too commercialized with Discovery channel and Jesse James to be of much original use. I like the design though. It just needs to be toned down somehow. As long as we are OT in this thread, speaking of the media, did you know the swatzika was actually an old Indian symbol that meant good luck? The was back in the late 1800s or early 1900s. After Hitler got it and the media started broadcasting it, is when it got its bad name. There is your history lesson. MJ __________________ If a kid asks where rain comes from, I think a cute thing to tell him is “God is crying.” And if he asks why God is crying, another cute thing to tell him is “Probably because of something you did. John 3:16 2006 Chevy HHR 2000 Dodge Durango 1985 Jeep CJ-7 1970 Chevy Pickup

01-26-2004, 09:52 PM	#16
FRENCHBLUE72 PROJECT 7DEUCE Join Date: Dec 2002 Location: GRANTS PASS OR Posts: 21,608	I have a hard time reading it and if I saw 32 chevy done up rat rod style that was b!tchin looking I would want to know what shop produced the car with out having to chase down the owner... Killer logo though... __________________ GO BIG GREEN GO DUCKS MEMBER #6377 72 k-5 daily driver 6'' lift 35'' 350-350-205 slowly getting rust free. Project "7DEUCE" check out my build http://67-72chevytrucks.com/vboard/s...d.php?t=267665 Tim Powell..R.I.P EastSideLowlife..... R.I.P..



Register or Log In To remove these advertisements.

01-26-2004, 10:02 PM	#17
lukecp Formerly yellow72custom Join Date: May 2001 Location: Austin, TX Posts: 7,531	I think it looks sweet. Hard to read the actual name of the shop though, and it does look WCC-inspired __________________ '72 Chevy C10 Mild 350/TH350/3.07. Ochre/White. Old high school ride. '70 GMC C2500 '62 327 4bbl/SM465/4.56-geared Dana 60. White/White. Project or parts truck. '97 Saturn SL DD. 1.9/5-speed. 40+ highway mpg

01-27-2004, 12:12 AM	#20
rodnok1 Registered User Join Date: Jun 2003 Location: Linden, North Carolina Posts: 617	Maybe tone the swastika down so you can read the words easier. __________________ 64 Panel Rebuild Pics Clutch Replacement and Borg Warner T10 Trans Rebuild 64 Panel 1/2 Ton 350cubes/400hp BorgWarner t-10 3:73 Auburn Posi

01-27-2004, 11:09 AM	#21
Zumo Hot Rods For Life Join Date: Sep 2001 Location: Waxahachie, TX Posts: 3,305	Thanks for all the comments guys. I am not affraid to get critisizm(sp). That's what makes you better. I am definatly going to change up the "Zumografx" ansd "Design" text up so it can be read better. __________________ 1968 C10 LWB **SOLD* Andy Viva Los Bicicletas! Los Muertos Custom Bicycles

01-27-2004, 12:20 PM	#22
Gene Registered User Join Date: Aug 2002 Location: Muskogee, Oklahoma Posts: 2,914	Looks cool, I agree on the font change though. I couldnt read what it said. Hey Zumo, is that your truck in your avatar? Got any more pics of it? I think it looks cool, kinda like an old 50's hot rod truck. I especially like the wide whitewalls and the red rims. __________________ 1971 SWB 4X4 Build BOARD MEMBER #5448 BOOMER SOONER!!!!

01-27-2004, 12:29 PM	#23
gotmud Registered User Join Date: Oct 2003 Location: Cumming, Ga Posts: 234	Once you get it tweaked to the way you want it send me one and Ill display it on my truck window. It looks real KUL! __________________ Glenn Cumming, Ga (68 C/10 Fleetside LWB 307 (64 C/10 Fleetside Shorty Custom 350, with 73 donor parts aplenty) (2001 Porsche Boxster S - 168 MPH of fun) (2005 Chevy Avalanche Z71 1500)

01-27-2004, 01:21 PM	#24
Blaz-air Digital Dude Join Date: Jun 2000 Location: St. Louis Posts: 611	Hey Zumo, nice start. Just some ideas that are running thru my head about your design. The first thing that comes to mind it the statement "The reason I want to use it is the association to the RAT ROD style." Now I love the rad rod style, look, and lifestyle but these guys done pay to get their rods designed. So if it where me I would move to a more streamlined "DESIGNED" look. The Maltese cross thing is just to played out. The one thing that they taught me in design school was "READABILITY, READABILITY, READABILITY". Start off and design it in just black and white with grayscales. If it looks good in black and white it will always look good in color. Ditch those fonts and work on some more non-fancy fonts. Get your point across in how you set up the font to interact with your mark. This may have all been a little harse if your plan is to build hot rods, but if you are going to design them (put your ideas and thoughts down on paper or screen) then I think that you need to reflect that. I know that you do a lot of photoshop work (I have been to your site quite a few times) I know that you photoshop as well. So if you are going to design vehicles that throw something out there that will represent what you DO. I dont know. I think I might be rambling now. Anyway good start. Oh yeah, always start on paper if at all possible and then use the computer as your tool to produce you idea. Sometime when you sit infront of these things you can become a slave to their lack of creativity. Oh yeah and by the way I am the Design Director in our art Department so just take my babblings for what they are worth. Getting off my soap box. Wow I think this is my longest post here ever. Later Carter __________________ Carter Hickman www.hokdigitalpaintbooth.com carterhickmandesigns.com

01-27-2004, 06:04 PM	#25
Zumo Hot Rods For Life Join Date: Sep 2001 Location: Waxahachie, TX Posts: 3,305	No no, not rambling at all. I have not had any formal training besides art classes in High school, and that was 12 years ago. My plan is an "In the long run.." I still need to learn how to draw perspective drawings and all that or really just practice more. I am going to start school this spring hopefully but I can not afford to go to a design school so I'll be attending my local community college to work toward a design degree. Right now I am the graphic artist for the Marketing Dept for a large insurance company. Thanks for the advice that is what I am looking for. __________________ 1968 C10 LWB **SOLD* Andy Viva Los Bicicletas! Los Muertos Custom Bicycles Last edited by Zumo; 01-27-2004 at 06:12 PM.

Register or Log In To remove these advertisements.